Victoria's Secret's Newest Bra Is High-Tech & Barely There

July 2024 · 2 minute read

As anyone who's ever shopped for bras or shapewear knows, form and function don't always align when it comes to shaping essentials. There's a fine line between what's supportive and stifling, and comfort tends to fall by the wayside when favoring a smooth silhouette. It's a struggle well-known by women the world over, and one that Victoria's Secret is looking to solve.

Launched on February 15, the welcome additions to its Body by Victoria line of bras, underwear, and separates, feature two new styles: the Body by Victoria Invisible Lift Demi Bra and the Body by Victoria Invisible Lift Minimizer Bra. The former offers lightweight support with push-up bra impact minus excessive padding, while the latter, available in cup sizes D through DDD, delivers full-coverage comfort. Wondering how the brand managed to squeeze so many features into such seamless bras? Simply put, VS has the technology.

Body By Victoria Invisible Lift Unlined Demi Bra

Victoria's Secret

LYCRA® FitSense™ technology allows these bras to blur the lines between shapewear and barely-there. Unlike push-up bras of the past, Victoria's Secret's latest launch is designed with a seamless finish in mind, with no poking wires or spongy padding here. Instead, you've got bras that look exactly how they're meant to (invisible) that also do exactly what you need them to do (provide support).

The collection also features matching underwear that delivers the same smoothing effect of shapewear minus the squeeze in thong, brief, and boy short silhouettes. In other words, the brand is putting comfort and control into the hands of its shoppers. When it comes to shapewear, it doesn't get cozier than that.

The Victoria's Secret Body by Victoria Collection, available in cup sizes A to G and bands 30 to 44, is available to shop online and in stores now.

Body By Victoria Invisible Lift Unlined Demi Bra

Victorias Secret

Body By Victoria Invisible Lift Minimizer Lace Bra

Victorias Secret

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